In this week’s episode, I talk about rice with farmer Michael
Bosworth. Michael is a different kind of rice farmer. While the
majority of California rice is grown for sushi, Michael has
shifted to nurturing unique varieties of grains grown less with a
focus on yield and instead with a focus on flavor. His new
company, True Origin
Foods, was a small idea before the pandemic hit.
Today, with the rise in home cooking and the growing consumer
desire to buy local, Michael’s business model is
thriving. Michael Bosworth is founder and CEO of Next Generation Foods, and
co-founder of his newest venture, True Origin Foods, an
artisan rice and pantry staple food brand. He’s a California
farmer, born and raised!