Kristin Thebaud Communications and California Food Literacy Center Honored with Campaign Award
Food Literacy Academy graduate Aimee Darville of SpanishOne Translations, Amber Stott of California Food Literacy Center, Kristin Thébaud and Jessica Merrill of Kristin Thébaud Communications receive the Gold CAPPIE Award for Pro Bono Campaign from the Sacramento Public Relations Association. Darville nominated the team while participating in California Food Literacy Center’s Food Literacy Academy.
DAVIS, Calif. – Kristin Thébaud Communications and California Food Literacy Center took home the Gold CAPPIE Award for Pro Bono Campaign on Thursday at the Sacramento Public Relations Association CAPPIE Awards. The team was honored for its Food Literacy Month campaign last September.
“Food Literacy Month was an incredible experience for our whole team,” Thébaud said. “It was a month filled with fun, creative activities that really got this community talking about the importance of understanding how our food impacts our health, the environment and our community. What an honor to be recognized for our hard work that we believe in so passionately.”
Assemblymember Roger Dickinson authored ACR-161, a resolution sponsored by California Food Literacy Center, to declare September Food Literacy Month and to raise awareness about food literacy on the state level. The center partnered with Kristin Thébaud Communications to hold a series of events last September, including a Kids Food Literacy Sandwich Contest, restaurant sandwich campaign, Food Literacy Fair and launch party, all of which received numerous press mentions and community participation from more than 2,000 residents. The nonprofit has already begun planning with Assemblymember Dickinson and Kristin Thébaud Communications for this year’s Food Literacy Month activities.
“Winning an award for Food Literacy Month further validates the importance of our work to help prevent childhood obesity and celebrate the health benefits of eating local fruits and vegetables. I’m thrilled that the community continues to help us raise awareness, and am grateful for the pro-bono support of Kristin Thébaud Communications,” said Amber Stott, founding executive director of California Food Literacy Center.
Kristin Thébaud Communications is a consulting firm specializing in marketing and fundraising for nonprofits. The full-service marketing firm offers strategic planning, identity packages, marketing and fundraising materials, grantwriting, websites, public relations, social media, advertising, writing, editing and photography. Current clients include California Food Literacy Center, Koinonia Homes for Teens, Sacramento Life Center, UCP of Sacramento and Northern California, United Way California Capital Region and Women’s Empowerment. Thébaud is an award-winning and published writer, photographer and publicist. For more information, visit www.kristinthebaud.com.
California Food Literacy Center, based in Sacramento, was established in July 2011 to help kids improve their knowledge, attitude and behavior toward food through community food education. The organization empowers K-5 students to explore new foods, learn to cook healthy, sustainable snacks and make smart choices. Students learn fruit and vegetable appreciation, how to read nutrition labels, basic cooking skills and environmental impacts of their food choices. California Food Literacy Center’s efforts are yielding positive changes in perceptions of healthy food among youth. Before the organization began its food literacy curriculum, 82 percent of K-1st graders at Capitol Heights Academy said that healthy snacks did not taste good. After one month of food literacy education, 92 percent of the kids replied yes when asked the same question. For more information about California Food Literacy Center and how to get involved, visit www.foodliteracycenter.org.