Owner, GriffJack

Nicole Rogers lives the ultimate food literacy lifestyle. She shares the story of where our food comes from in her personal day-to-day life, and from her boutique marketing consultancy, GriffJack. It’s through her agency she guides food, beverage and ag brands in sharing their story and impact on our food community. Nicole also serves as CMO of True Origin Foods, a newly established food brand specializing high quality pantry staples all grown for flavor. With over two decades working in communications and marketing supporting restaurants, chefs and boutique food brands, Nicole’s history spans from Chipotle Mexican Grill and Numi Tea, to most recently as Director of Marketing and Communications at Nugget Markets, a Sacramento-area grocer. Prior to her time in grocery, she served as the America’s Farm-to-Fork Capitol Program Director for Visit Sacramento. Nicole collaborates with partners throughout the regional food system, from farmers to restaurants and nonprofits.

“When there are kids who have never seen a pear or broccoli, we have work to do! I want every child to taste the healthy food growing in this region.”